IOB is nothing but collection of data to drive behaviours. IOB is the extension of IOT. IOT means The Internet of Things (IoT) refers to a system of interrelated, internet-connected objects that are able to collect and transfer data over a wireless network without human. In IOB by collecting data & information which leads to knowledge & wisdom.

Currently smartphones are common nowdays. In the smartphone gps has ability to locate where a person situated etc. If we spend in a caffe,shopping mall,bustand, it will locate exact position & duration of that person. These datas collected by organization according to person it will suggest different location based on person Behavior

we take examples famous video streaming platforms like youtube,Neflix etc. these platforms colleccts datas from users according to users behavior thease plaftforms suggests their contents organization benifits from IOB is

1. market products more effectively to customers
2. Improve user/customers experience
3. Access to customers life style
4. Improve SEO

It is drawback is about users privacy.How the organization going to handle data.

“What new technology does is create new opportunities to do a job that customers want done.” – Tim O’Reilly .